How to Use Your Branding Photos Across Your Marketing

1 Oct

You’ve invested in a branding photoshoot — amazing! You now have a gallery full of beautiful, intentional images that reflect you and your business. But what next? How do you actually use them to grow your brand?

The answer: everywhere. Branding photos are more than just nice headshots for your ‘About’ page. They’re a powerful tool to help your audience recognise, trust, and connect with your brand. Here’s how to make the most of them across your marketing.

1. Your Website (Yes, Every Page!)

Your website is often the first place people go to learn about you — so make it count! Use your branding photos to:

Add a friendly face to your About page
Create a strong first impression on your homepage
Make your Services page feel more personal
Add visual interest to blog posts or case studies
Bring warmth to your contact page

Tip: Don’t be afraid to sprinkle personality shots and behind-the-scenes images throughout — not just the “professional” ones!

2. Instagram (Beyond Just the Grid)

Instagram is an obvious place to share your new photos — but there are more ways to use them than just one post:

Create a carousel to tell your brand story or share a client transformation
Use close-up detail shots for Reels covers or story backgrounds
Refresh your profile photo or highlights covers
Add branding images to guides, story templates, or pinned posts

Use your captions to reinforce your message and let your audience get to know the person behind the brand.

3. Email Marketing

Whether you send out regular newsletters or one-off promotions, including your branding photos adds a personal touch. Ideas:

Add your headshot and logo to the email footer
Use lifestyle shots to introduce yourself in a welcome sequence
Include product or behind-the-scenes photos to make your emails more visual and engaging

Remember: people buy from people. A warm photo of you in your element makes your emails feel more human.

4. Printed Materials

Branding photos aren’t just for digital! Use them in:

Flyers or brochures
Business cards
Price guides or welcome packs
Event banners or signage
Packaging or thank-you notes

This helps your visual brand stay consistent and recognisable offline, too.

5. Blog Posts & Guest Features

Adding photos to your blog makes posts more engaging and easier to read. But don’t stop there — if you're featured on another blog or interviewed on a podcast, send over a few brand photos to go alongside the piece. It instantly elevates your presence.

6. Press & PR

Got a media feature coming up? Your branding images are gold. Send high-resolution versions alongside your press release or bio. Editors love having strong visuals to use — and it makes you look that bit more professional.

7. LinkedIn, Pinterest & Other Platforms

Don’t forget your other marketing channels! Refresh your:

LinkedIn profile photo and banner
Pinterest graphics and blog pins
Google Business profile
YouTube thumbnails or podcast covers

Cohesive visuals across platforms help people recognise your brand instantly, no matter where they find you.

8. Digital Products & Online Courses

If you’re creating things like ebooks, workbooks, or course materials, your branding photos can add polish and personality. Use them on:

Sales pages
Course dashboards
Slide decks or worksheets
Bonus PDFs

They reinforce your brand and help your audience feel more connected to you as a creator.

Final Thoughts

Your branding photos are one of the most versatile tools in your marketing toolkit. They’re not just pretty pictures — they’re visual cues that build trust, show your personality, and tell your story.

So don’t let them gather dust in a digital folder! Use them boldly, consistently, and across as many touchpoints as you can.

You’ve invested in your brand — now let your photos do the work for you.